The magazines, newspapers and other media outlets, at this time of year, fill their pages and programmes with what the year ahead has in store for our homes. Their publications are full of lists of what is going to be ‘the interior design trends in 2017’ in 2017. We here at Chameleon Designs, both in London and Norwich are always aware of the latest trends in Interior Design. We do this by attending all the major trade shows to see up and coming products and regularly visit various suppliers showrooms and High Street stores to see new and innovative designs and ideas. Part of being a member of the British Institute of Interior Design (BIID) requires us to keep up to date and to prove to them that we are attending courses and shows and engaging in Continuing Professional Development.
At this stage, we would like to stress that like all fashions, current trends in Interior design do exist but they tend to be led by the manufacturers and are not to be followed slavishly. (I wonder how many people completely revamp their fashion wardrobes after London Fashion week with all the latest catwalk looks.) Buyers from the major stores are aware of what is being shown at Interior Design shows and again like fashion, they adapt these trends for the mass market and hope to sell you the latest aspirational ‘must have’.
When it comes to Interior design, we here at Chameleon designs believe that the client should be the driving force however. Each individual has their own style, likes and dislikes and these are taken into consideration when planning designs with you. It is our job though to let our clients know about the latest products available of which they may not be aware and suggest ideas that they possibly hadn’t considered. When all is said and done, it is your home and you have to feel comfortable living there. Our designer Emile Azan says “Go with what works for you and your personality. Invest in the best you can afford for large pieces such as sofas and tables and you can spend less on things like curtains, rugs and cushions that are cheaper to replace when refreshing a room.”
Both in London and Norfolk, we have an amazing wealth of individual talented crafts people that we like to use where possible. Our philosophy to you, is try to buy British and local where possible, it boosts the local economy and keeps great talent on our doorstop. You can also end up with some superb bespoke pieces at a very reasonable price.
The trends being marketed for the current year are,
The Colour Green : Panatone’s colour of the year is a zingy yellow-green called Greenery. This shade combines the cheerfulness of yellow and the refreshing quality of blue so suits most rooms. Mimicking nature’s palate, green satisfies the current trend of blurring the outdoors and indoors. Expect to see it on crockery, furnishings, wallpapers and fabrics.
Cork: Cork has come a long way since the 1970s bathroom floor tiles. Not only can it be used for flooring, but can be applied to walls for texture and sound reduction. Cork tables and stools will also be popular this year.
Sculptural Lights: An extravagant and elaborate light either a large pendant over the dinning table or a striking free standing lamp can transform the feel of a space.
Home Gadgetry: It has become a prerequisite to use your tablet to control underfloor heating, air cooling and streamed music. Expect to see more home gadgets which are voice activated.
Floral and Botanical: Plant print fabrics are appearing on furniture and soft furnishings. Insect prints also fit this theme with cushions.
As always, we are happy at Chameleon designs (www.chameleondesignsinteriors.co.uk) to help our London and Norfolk clients achieve a look and flow to their homes that will fit their needs and their tastes and make their houses a home to be proud of.




