THIRD OF CONSUMERS DITCHING HOLIDAY PLANS FOR HOME PROJECTS
New research has revealed millions of consumers are spending more money than usual on their homes as a result of lockdown, with three-quarters of Brits planning further improvements over the next year, including new kitchens and bathrooms.
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The Research
The data comes from over 2,000 consumers and was commissioned by home interiors marketing agency Unhooked Communications.
What the consumer is looking for?
However, the research also discovered that almost half of people who want to view items for their home in person are concerned about going to the shops.
Unsurprisingly, it found that 72%of people have bought new interiors products for their home over the last two months. The most popular items include wallpaper or paint (22%), kitchen utensils or cooking items (21%), and tools (16%).
However, over two-fifths (42%) said they’re investing more in their home in 2020 because they have spent less money day-to-day during lockdown. In fact, more than a third (36%) said that because they are no longer planning to go on holiday this year, they are instead able to splash more cash on improving their homes.
For the three-quarters of consumers planning home improvements over the next 12 months, 14% want a new bathroom, and more than one in ten (11%) want a new kitchen.
And compared to 12 months ago, over half (54%) said they’re more likely to want to support local businesses and 44% said they’re now more concerned about cost.
However, two-thirds stated they’re happy to pay more for items if they are good quality and last longer than cheaper items. On top of that, nearly half (46%) said it’s important to buy from sustainable businesses that reduce their impact on the environment.
Claire Gamble, MD of Unhooked Communications, which carried out the research, said: “We know from speaking to our clients and contacts in the home interiors market that many have started to see an increase in sales and enquiries as people are spending more time at home and are looking to improve their spaces. With our research showing that many consumers are planning further home improvements over the coming months, these are promising signs for the industry.
Interior Designers – what they can offer….
“But understandably, some people have concerns about visiting shops and showrooms, so it’s no surprise 42% of those questioned said they prefer to search either online, or use the services of a specialist, like an Interior Designer. For inspiration and information, and help more now than they may have 12 months ago. While we know businesses are doing what they can to make shoppers feel safe in store, the sudden changes to our day-to-day lives and ways of working have emphasised the importance of using specialist and local help, particularly as Interior Designers have a broad knowledge of the market and suppliers. http://www.chameleondesignsinteriors.co.uk
“When it comes to products for the home, consumers often want to see them in person. But with social distancing and limited numbers in stores, it is even more important to use a specialist Interior Designer who has knowledge and experience of these products.
“Our research shows that consumers are looking for sustainable, local businesses that can deliver quality and reliable products and services.” As members of the BIID (British Institute of Interior Design) we have the experience to be able to help. With our knowledge and experience of the local market and trusted traders and suppliers further enhancing our work. Give us a call or drop us a message on 01603 879870 or emile@chameleondesignsinteriors.co.uk. http://www.chameleondesignsinteriors.co.uk